Leonard Peltier Defense Offense Committee - Tips for Writing Press Releases

Leonard Peltier Defense Offense Committee

 

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10 Essential Tips for Writing a Press Release

The following tips should be considered before sending your next press release.

  1. Is the topic newsworthy?

  2. Journalists will not entertain clever, boring and/or irrelevant headlines. You need to articulate your hook and get as much information as possible into as small amount of headline real estate as possible. Your headline should not be tacked on, but a thoughtful synthesis of your press release. (Does your headline need a tune-up? Get your free tune-up here.)

  3. Is the first paragraph strong, essentially summarizing the release and containing the 5Ws (who, what, when, where, and why)?

  4. Is the press release too short or too lengthy?

  5. Does the press release follow AP Style and is it grammatically sound?

  6. Does the press release set an appropriate tone, avoiding over-description, exaggeration, editorializing and ad copy?

  7. Is the press release fact-based and adequately documented?

  8. Is the contact information complete, including a person's name, telephone number and e-mail address?

  9. Does your message match your target audience?

  10. Is your press release media-friendly (not link-heavy or unorthodox)?

Print this list out. Review it whenever you send a press release. It's that important.
 

 
 

Much of the information contained on this site is from In the Spirit of Crazy Horse by Peter Matthiessen, the definitive work on the American Indian Movement (AIM) and the Peltier case. The author successfully defended against lawsuits brought by former Governor and Congressman William Janklow from South Dakota (convicted of manslaughter in 2003, jailed, and forced to resign his congressional seat in disgrace) and FBI Special Agent David Price in three different states, surviving an eight-year litigation. As acknowledged by the courts, Matthiessen's reputation for not being sensationalistic or scandalous is well known. He is a highly respected author and his works have received wide acclaim.
 

Copyright 2008-2012 Leonard Peltier Defense Offense Committee. Site Last Updated on Thursday, 19 January 2012 04:23 PM

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